Recent research has conclusively proven the effectiveness of our sports promotions. Here are just a few examples of how they can ramp up fan recall of your sponsor’s name and logo.
77% of the sample audience in the semi-pro Continental Basketball League remembered the sponsor and 71% remembered the logo image (Dakota Wizards – 2004 season)
93% of the sample WHL audience remembered the sponsor’s name and product 45 days after the promotion ended. Even though the sponsor’s agreement ended in regular season, fans but could still remember the name into round three of the playoffs.